If you’re ready to step up your reporting situation, Healthcare Marketing Consultants is ready to help you out. Call or click today for a free consultation.
There are three stages to collecting and reporting data:
Data capture – the importance of tracking everything, from page views to website visits to form fills to calls to hospital visits to admits, cannot be overstated. Everything must be taken into account to see where improvements can be made. Data is going to be coming from multiple sources, so if you aren’t an expert, you could be missing critical information.
Data Provisioning – managing your various data streams and making sure they can be combined to give you the whole picture. Typically, your form-fills, calls, texts, website hits, and outreach efforts will be coming in via different delivery methods, so it’s essential to make sure each system is working correctly and viewed as part of a larger whole.
Data Analysis – There are four main steps:
- Quality evaluation (Making sure the data is good. Corrupt data gives corrupt results),
- Discovery (Finding oddities, outliers, things that either need to be corrected in the tracking software, or corrected in the actual facility),
- Interpretation (find the correlation in the data, what it can be applied to, what the KPI’s are, and how to apply those results to the institution),
- Presentation (quarterly, monthly, weekly, and daily tracking reports and dashboards to manage results on a consistent basis).
Importance of Analytics
Reduced costs – Specifically, data analysis can increase efficiency by reducing administrative costs. One-quarter of all budget expenses go to administration costs, and analyzing data trends can reduce waste and unnecessary redundancies. Consistent and long-term trend analysis can also help you target and remove difficulties before they become problems.
Increase employee efficiency – Cut down on fraud and time abuse by monitoring and reporting on personnel’s lead handling practices and success at conversion.
Understanding your marketing spend – By focusing on your specific KPIs you can gauge the success of each individual marketing stream, through conversion percentage, insurance checks, and other major KPIs.
How Healthcare Marketing Consultants Can Help
Our team’s experience, combined, encompasses over 15 years of data-driven experience in healthcare-specific projects. We’ve handled systems with over 10,000 individual calls alone coming in every month, with admissions teams of over 50 agents. Our reporting team can create full, collated reports and dashboards with as much detail as you need or as little. Specialized reports based on your specific needs and specifications are no problem, either. We live to crunch numbers.
The Healthcare MC team is knowledgeable about KPIs that point to progression or regression. These KPIs let us know when and where improvements need to be made. The admissions process is a long one with multiple people in multiple key positions. Where one KPI drops and the others don’t, we know exactly where a bottle neck is occurring and can assist in fixing it.