Reporting For Duty

If you’re ready to step up your reporting situation, Healthcare Marketing Consultants is ready to help you out. Call or click today for a free consultation.

There are three stages to collecting and reporting data:

Data capture – the importance of tracking everything, from page views to website visits to form fills to calls to hospital visits to admits, cannot be overstated. Everything must be taken into account to see where improvements can be made. Data is going to be coming from multiple sources, so if you aren’t an expert, you could be missing critical information.

Data Provisioning – managing your various data streams and making sure they can be combined to give you the whole picture. Typically, your form-fills, calls, texts, website hits, and outreach efforts will be coming in via different delivery methods, so it’s essential to make sure each system is working correctly and viewed as part of a larger whole.

Data Analysis – There are four main steps:

  • Quality evaluation (Making sure the data is good. Corrupt data gives corrupt results),
  • Discovery (Finding oddities, outliers, things that either need to be corrected in the tracking software, or corrected in the actual facility),
  • Interpretation (find the correlation in the data, what it can be applied to, what the KPI’s are, and how to apply those results to the institution),
  • Presentation (quarterly, monthly, weekly, and daily tracking reports and dashboards to manage results on a consistent basis).

Importance of Analytics

Reduced costs – Specifically, data analysis can increase efficiency by reducing administrative costs. One-quarter of all budget expenses go to administration costs, and analyzing data trends can reduce waste and unnecessary redundancies. Consistent and long-term trend analysis can also help you target and remove difficulties before they become problems.

Increase employee efficiency – Cut down on fraud and time abuse by monitoring and reporting on personnel’s lead handling practices and success at conversion.

Understanding your marketing spend – By focusing on your specific KPIs you can gauge the success of each individual marketing stream, through conversion percentage, insurance checks, and other major KPIs.

How Healthcare Marketing Consultants Can Help

Our team’s experience, combined, encompasses over 15 years of data-driven experience in healthcare-specific projects. We’ve handled systems with over 10,000 individual calls alone coming in every month, with admissions teams of over 50 agents. Our reporting team can create full, collated reports and dashboards with as much detail as you need or as little. Specialized reports based on your specific needs and specifications are no problem, either. We live to crunch numbers.

The Healthcare MC team is knowledgeable about KPIs that point to progression or regression. These KPIs let us know when and where improvements need to be made. The admissions process is a long one with multiple people in multiple key positions. Where one KPI drops and the others don’t, we know exactly where a bottle neck is occurring and can assist in fixing it.

Why Choose Us?

If you strive to get the most out of your investment, you know how important it is to work intelligently and pick your spots. That's where Healthcare Marketing Consultants come in. We provide options from branded lead generation to content to systems development, always with an eye on the bottom line. Smart, dedicated, and growth-oriented, Healthcare MC is the right choice when you're looking to work smart.

View More

Contact Us Today!

You can't reach the finish line unless you take that first step. Contact Healthcare Marketing Consultants today to speak with our agents, and begin your journey to success.

Call us for a free assessment:(888) 370-5834

Contact Us

News & Announcements

Both the healthcare industry and the digital marketing world are constantly changing; technology demographics, research and best practices are updated almost daily. Healthcare MC is dedicated to staying on top of the latest trends and news.

View More

Our Marketing & Development Tools

As an entirely digital team, Healthcare MC makes painstaking effort to stay abreast of developments in digital marketing and software suites. When it comes to marketing campaigns, SEO and SMO campaigns, CRM and sales systems, and reporting, it's important to link and co-develop systems to ensure you get the most out of your investment in marketing.

Get Started
Google Adwords
Google Analytics
jQuery Development
Let our Marketing style your Healthcare Company (888) 370-5834

With our combined experience in filling healthcare beds, Healthcare MC can help you reshape your marketing and admissions models with time-tested, intelligent solutions. Let us begin styling your future; reach out for a consultation.