Simple answer? Now. Our experience and expertise in email marketing significantly improves your connection with your patients and allows you to present your approachable side to your public. This creates a true sense that you’re always there when your patients need you which translates into increased admissions and strong retention levels.
Purpose of E-mail Marketing
Patient retention is an issue for most hospitals; luckily, there are ways we can improve your hospital’s stats through clever email marketing. Email marketing has several purposes including:
- Manage relationships with existing patients
- Foster trust relationships with future patients
- Create a sense of community to garner patient loyalty
- Significantly improve your patient retention
Keeping a patient on board once you have them signed up requires relationship management. By consistently communicating with your hospital’s patient community and the wider prospect base, we help you nurture relationships that are based on clear lines of communication between all parties.
It’s important that you remain engaged with your retention marketing so as to remain consistent and that’s where we can be of service. When you’re encouraging loyalty in others, it makes sense to show your loyalty to them and regular emails in their inboxes are a great way of achieving that.
The Key Benefits of Email Marketing
Patients Are Completely Aware of What You Have to Offer
Although it’s easy to assume patients know everything your hospital has to offer based on common sense alone, that’s not always the case. We use email marketing to tell your audience exactly what’s on offer at your hospital and answer any other questions they may have too. Perhaps someone has a health issue they aren’t aware you can meet the needs of? To retain your patients effectively, we keep them in the loop with email marketing so they know exactly where to come when they need medical assistance.
Cements Doctor-Patient Relations
Email marketing facilitates better relationships with your patients and encourages loyalty going forward. By consistently delivering compelling content that allays fears or misconceptions and encourages confidence in your services our professional email marketing services keep you in the forefront of your patient community’s mind when it comes to anything health-related. We also create a sense of belonging with email marketing that improves your connection with existing and potential patients for significantly improved retention.
Achieves Social Proof
A consistent email marketing strategy will significantly increase the likelihood of your patients following up and following through with preventative care. You can use this marketing medium to provide your patients with facts about important healthcare issues and increase their awareness as to how they can take preventative measures. You can also use case studies and patient testimonials as social proof that to encourage other patients to follow your care plans too.
The Power of the Newsletter
The Internet is a continually evolving marketplace and creative email newsletters allow you to reach your audience in new and different ways. You can build a rapport with your patients through consistently reaching out with compelling newsletters and also support your hospital’s promotions.
This can be particularly helpful for patients who require check-ups at certain intervals. Because you are consistently hitting their inboxes with entertaining and informative content, you’re at the top of their minds when it comes to booking the next consult.
However, creating the kind of newsletter that is compelling and engaging requires a degree of skill. We find that one of the best things about email newsletters is that you can mix up the kind of content shared in them. We use a variety of health-related content like video, diagrams, pictures and articles to stimulate reader interest and often feature physicians and nurses with profiles and informal interviews or case studies and patient testimonials. This technique allows us to create the kind of newsletter that your patients look forward to reading.
A newsletter is a great way of encouraging engagement from your members too. If they are aware there’s a platform for them to give their individual experiences and reviews of your hospital, it is more likely the opportunity will be taken. We can then repurpose that content for your social media marketing with snippets of their comments and their picture if permission is given. The objective is to get people subscribed to your newsletter and involved in your community going forward. When you’re at the forefront of your target audience’s minds, they’ll remember you when it comes to scheduling any medical appointments.
