There is considerable saturation in the healthcare sector which is why a strong PPC marketing strategy can make a significant difference. We develop a core strategy for your campaigns and create ads that are relevant and specific to each with our highly-successful PPC marketing formula. You can reliably manage your advertising budget because we consult with you to set clear objectives for each campaign together with a target marketing ROI. Then we maximize the value of your advertising spend with optimized PPC ads that guarantee a significant conversion rate.
Introduction To PPC
There are countless options and techniques for PPC advertising making the world of marketing difficult to navigate in the 21st Century, which is why appointing our services can prevent you making some very expensive mistakes. As digital marketers specializing in healthcare, we can show you how promoting your services with a little healthy PPC advertising can go a long way to increase admissions and boost your profits.
We leverage our extensive experience in digital marketing in healthcare to produce PPC ad campaigns that allow you to market your services to precise target demographics of patients and prospects to return a significant yield on your PPC spend.
There are more opportunities for PPC advertising within the healthcare sector emerging all the time; each method providing you with a platform to deliver your marketing messages to precisely-targeted audiences. Because there’s a cost implication, it’s vital that you have a PPC strategy that delivers measurable results for each individual campaign and that should be clearly visible in your bottom line figure.
Prevent these Expensive Mistakes with Professional PPC Campaign Management
As mentioned above, PPC advertising can seem easy when you’re first looking into it and that’s naturally because the purveyors and independent specialists of this potentially very expensive form of advertising are seeking to maximize your ad spend. It is incredibly easy to make simple mistakes and once the PPC campaign is launched and the clicks start coming, each click represents more money evaporating from your advertising spend.
For a start, it’s very easy to bid on the wrong keywords, or bid too high, or too low, particularly in the healthcare sector which has such a wide vocabulary of its own. With such a huge industry covering the whole of the country, it’s too easy to assume you know what the keywords will be for someone searching for hospital services. Proficient veterans in the industry know where and how to do the best research before instituting a PPC campaign. It’s also important to remember that the advances in technology allow for intelligent questioning on search engines and that means user queries are becoming more and more specific.
The Way Search Engines Work Is Constantly Changing
There are also rapidly increasing numbers of search inquiries using voice-recognition, with people dictating their questions to Google from their smartphones. That means that where keywords were king in the past and nothing else mattered, now it’s all about key phrases and that has completely changed the face of how PPC advertising works today. When you or someone working for you makes mistakes in choosing the settings for your PPC campaign you end up driving the wrong kind of traffic to your website, or no traffic, wasting valuable clicks and cash in the process.
Another expensive mistake is not having a clear understanding of Quality Score or QS. There’s a misconception with PPC that the higher the bid, the more leads will be generated but that’s never been the case. The reality is that the positioning of your ad is dependent on the QS and if it’s not up to par, you’ll be wasting your AdWords spend. Google is all about improving its user experience and they are constantly changing the goal posts when it comes to quality control. If your ad isn’t up to scratch, they’ll still take your money and you can expect a very poor result.
Are You Aware of Google’s Restrictions on Healthcare Advertising?
As the healthcare sector is a strictly regulated industry, Google and other PPC platforms are particularly concerned that hospitals adhere to the parameters that govern it. These measures have been taken as a direct result of the confining legislation the healthcare industry is regulated by. Not understanding the limitations on PPC advertisers in healthcare can not only result in penalties but more seriously, possible compliance conflicts at a regulatory level. Our professional PPC services ensure you avoid timely and expensive delays to your campaigns by ensuring full compliance with relevant legislation before launching them.